Product Design Sprint
Task 2: Map Current User Flow (As-Is)
Stakeholders believe onboarding is “fine” because completion rates are high. Your job is to create a visual artifact that proves otherwise by mapping out the current user journey and highlighting where the experience actually breaks.
1. Use a Digital Whiteboard
Use a tool like FigJam or Miro to create your journey map. These are standard tools for this kind of work.
2. Map the "As-Is" Flow
Your goal is to visualize the *current* user experience, warts and all. Use the "Current Onboarding Flow" doc from the context as your guide: Welcome → Explanation → Role Selection → Summary → Empty Dashboard.
3. Identify Friction & Emotion
For each step, add notes about the user's likely thoughts and feelings. Where are they confused (e.g., "Too much text")? Where do they hesitate (e.g., "What happens after I choose a role?")? The critical friction point is the dead end on the dashboard.
4. Make it a Compelling Story
Your map is a visual argument. It should tell a story that makes the 22% drop-off from the funnel data feel real and understandable. Show, don't just tell, where the journey breaks down.
Rules & Context
I thought this was a normal course.
Too much text, I skipped reading.
Didn’t know when the real work starts.
What happens after I choose a role?
Concept seems interesting, but unclear.
- Explain Metinova better without adding steps.
- No new screens. Copy and layout changes are fine.
- Users must feel excited immediately. This is about careers.