Task 1
Problem Definition & User Journey Analysis
Analyzed onboarding funnel data and user feedback to define the core problem: a 22% drop-off post-onboarding caused by a lack of clear direction. Created a user journey map to visualize user friction points and emotional state, highlighting the dead-end on the empty dashboard.
Skills Demonstrated
UX Analysis
Data Interpretation
User Journey Mapping
Problem Identification
Key Results
- Hypothesized cause for 22% post-onboarding drop-off
- Mapped 3+ critical friction points
Welcome
Select Role
Summary & Start
First Task
User is immediately engaged!
Task 2
Proposed New Onboarding Flow (Wireframes)
Developed low-fidelity wireframes for a new onboarding flow that directly addresses the identified problems. The new design replaces the dead-end dashboard with an immediate transition into the user's first task, providing clear guidance and momentum.
Skills Demonstrated
Wireframing
UX Design
Interaction Design
Problem Solving
Key Results
- Reduced steps to first action
- Designed for stakeholder constraint of 'no new screens'
Task 3
Final Design & Stakeholder Alignment
Translated wireframes into a high-fidelity design mockup. The final proposal includes updated copy to better explain Metinova's value and a redesigned summary screen that creates excitement and sets clear expectations, directly addressing founder and product lead feedback.
Skills Demonstrated
UI Design
Visual Communication
Copywriting
Stakeholder Management
Key Results
- Aligned design with 3 key stakeholder constraints
- Projected to increase 'First Simulation Started' metric
